This package of logo treatments goes all the way back to the beginning, before we even knew how the show would turn out.
Normally you don't need to design your logo until much later in the production. But I wanted to put the band's logo on the front of their bus, and the bus set was the first thing we were scheduled to shoot. So we had to design something fast.
This package shows some of the ideas we were exploring before we landed on the final version. You can see how I was going for a 1970's vibe, like an old rock and roll poster from San Francisco.